# Unity Ads account opening checklist for AI tool companies in Latin America

Teams often ask us where to start with Unity Ads. Below is the short version we share with AI tool companies preparing for Latin America.

# Billing and top-up controls

Decide who can add funds and who can change payment methods, and write it down. Use a single billing contact per account, keep invoices in one shared folder, and reconcile spend weekly against the platform’s own report. If finance sits in another time zone, agree on a minimum balance trigger so campaigns never pause on a Friday night in Latin America.

# Common mistakes we see

• Running the same creative on Unity Ads that was built for another network.
• Changing budget, audience and creative on the same day, which makes results unreadable.
• Letting one freelancer own the only admin login.
• Ignoring the policy centre until an ad is rejected.
• Judging the channel before tracking has been verified.

# Questions to ask a partner

If you work with an agency for Unity Ads, ask how accounts are owned, how quickly appeals are handled, whether spend reports are shared in real time, and what happens to the account if you leave. Clear answers to those four questions matter more than a small difference in service fee.

# A 30-day launch outline

Week 1: account, billing, tracking and two landing pages. Week 2: three to five creative concepts at modest budgets. Week 3: cut the bottom half, duplicate winners into a second audience. Week 4: review cost per primary conversion against your target and decide to scale, hold or stop. Keep notes; the second market is far cheaper when the first one is documented.

# Measurement from day one

Install the pixel or SDK, confirm server-side events where available, and name campaigns with a fixed convention so reports can be merged. For AI tool companies, define one primary conversion (trial start, purchase, qualified lead) and keep secondary events for optimisation diagnostics only. Without this, nobody can say whether Unity Ads is working.

# Documents and entity details

Before you request an account, line up the basics: a legal entity name that matches the website footer, a working business email on your own domain, a privacy policy and terms page, a refund or cancellation policy where relevant, and a contact page with a reachable address. Reviewers on Unity Ads compare these against the ad and landing page. Inconsistencies are the most common reason new accounts stall. Related reading: ad platform account cost comparison.

# Creative that passes review

Review teams look at the first frame, the claim and the landing page together. Avoid before/after promises, unverifiable numbers and pressure language. Localise text into the language of Latin America rather than running English everywhere, and make sure the landing page repeats the same offer. A consistent message also improves conversion rates, so compliance and performance point the same way.

# Summary

Keep the plan small, written and measurable. Start with the basics above, review after 30 days, and expand what works.

Written by the PandaWM team in Hong Kong. PandaWM helps overseas-facing companies with GEO / AI search visibility, ad account opening and management on Facebook, Google, TikTok and about 20 smaller networks, multilingual websites, AiChatSale and a crypto payment gateway that serves overseas merchants only.